Women in bicycle advertising

When we talk about sexualization of women’s bodies (as Eve Andrews does when she urges women to “take back the streets ... two wheels at a time”), we need to hold bicycle parts manufacturers and retailers accountable for their choice of advertising imagery. Are women depicted equally with men as empowered bicycle users, or are they ornaments? Bicycle manufacturers’ and retailers’ attitudes about women as consumers are symptomatic and part of attitudes about women in society as a whole.

Originally posted to Facebook